Edward's design philosophy is all about defying the mundane, being bold and thinking creatively. But that doesn't mean sacrificing the essentials. Edward stays true to core design principles, ensuring his creative process is clear, thoughtful and purposeful.
BA in Graphic Design (First Class)
Placement Evolve Design 2013 — 2014
Junior Designer EvolveDesign 2016— 2017
Brand Designer MarksDesign / SGSco 2017—2019
Freelance 2019— 2021
Senior Brand Designer Mammoth Brand 2021 — Current
Edward began his career at Evolve Communications in Belfast, focusing on Northern Ireland’s hospitality sector. This role honed his skills in design, project management, and client relations.
At Marks Design, he worked with global brands such as Kellogg’s, Cadbury, and Unilever, as well as local clients like Day True, combining creativity with strategy to develop products, packaging, and marketing materials.
As a freelancer in Australia, he specialised in visual identities for global tech start-ups, working across industries from investment to hospitality. Notable projects included developing the web presence for Urb-it, a sustainable same-day delivery service.Edward is now a senior brand designer at mammoth.tv.
Brand Storytelling
Brand Positioning
Brand Strategy
Brand Identity
Brand Campaign
Illustration
Logo Design
Web Design & Development
Brand Campaign
Packaging
Editorial
Environmental Design
Way-finding
Exhibition Design
Motion Graphics
Naming
Photography
Videography
Hospitality Design
Design for Social
Art Direction
Ernst and Young
WAVTEQ
CBRE
FDI Center
Research FDI
Western Regional Enterprise Network
IIS Investment
Cecelia Ahern
Heads
Location Decisions
Cú
Urb-it
APD Properties
UACF
On Your Marks
Kevin Pease
Haze
Da Vinci's Hotel
DPG Surveyors
Saison Private Dining
